Digital Logic

Tag: cash grab

Grinding My Gears: Cash Grabs

by on Nov.06, 2009, under Games, MMOs

It’s Friday morning and I took a break from my computer science homework only to stumble across the fact that some new pets have been added to the game that everybody seems to be playing (apart from me and anybody in my immediate circle of friends): World of Warcraft. Now, don’t get me wrong, there are tons of people who enjoy hunting down and collecting every single aesthetic bonus in the game, which is fine, I’m a bit of a perfectionist/completionist myself. There are even sites devoted exclusively to collecting pets in World of Warcraft.

The one problem I do have with these new pets, as you’ve probably already guessed from the title of this article, is that they are a shameless attempt at a cash grab by Blizzard. Oh, what’s that? I didn’t mention that you have to buy these pets? For real money? In fact, each one of these pets will set you back TEN DOLLARS. Ten dollars. For a small, insignificant, purely cosmetic upgrade for your World of Warcraft account…. Now, the rumor is that for each Pandaren sold, Blizzard will donate $5 to the Make-a-Wish foundation (until the end of 2009), which is good. However, why don’t they just price the pets at $5 and donate 100% of the profit to theĀ  foundation. Better yet, why not just announce a promotion and say that a donation to Make-a-Wish will net you a promo code?

Since there are no up-to-date statistics about the subscribers (some people say Blizzard lost a few million subscriptions for the screwup in China), I can’t say exactly how much Blizzard aims to make from this deal, but I think 10 million dollars is a bit much for shrinking down some pre-existing models and putting them on the store.

Here is a list of better uses for $20:

  • $20 donation to the Make-a-Wish foundation
  • Treat yourself and two friends to a fast-food meal of your choosing
  • Buy materials for lunches for a week
  • Go out for lunch twice next week
  • Take a date to the movies
  • Go to the movies yourself and buy popcorn….
  • Buy a decent bottle of wine
  • Help pay for the WoW addiction clinic
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